If you’re trying to gain professional authority in your field, enhance your profile or simply get more business, the best way to accomplish that is to write and publish a book.
Writing a book is an oxymoron of sorts; a counter-intuitive notion. It seems like a ginormous task — something most business owners and entrepreneurs don’t even want to think about.
And yet, the crazy thing is this: Becoming a published author is the shortest route to attaining all those delicious things you’re craving, like notoriety in your industry, sales without having to sell, networking opportunities and yes, market domination.
You’ll go from having to prove your expertise to owning it. That’s because without a book, you’ve got to give advice, spend hours crafting custom proposals, write dissertations on the meaning of the universe…all to prove that you’re worthy of a look. When you’re the author of a published book, it’s assumed that you’re an expert in the field — even by those who will never bother to read it.
Writing a book is a self-belief builder. If you’re like most professionals, the idea of writing a book is more terrifying than watching a Saw movie — at home, alone, with reports of a serial killer casing the neighborhood. Guess what? Your competition is at least as scared as you are. And do you know who wins? The one with the published book and the confidence to move on to bigger, better and scarier things. Fear’s just a thing, and the more of it you have, the better the indicator that you need to slay it.
A published book gives you plenty to talk about with your audience. There are press releases when it’s published, public speaking events to deliver its content, the winning of awards (and rubbing elbows at the ceremonies), book signings, guest blogging requests, PR opportunities…and lots of other fabulous, business-building breaks — because remember, you’re now a sought-after expert in your field.
Your business will become more visible. If you’ve ever felt like you’re invisible in the market, well join the millions of other business owners who are wallowing in their own anonymity. Write a book and voila! There you are. You see, when you’re a published author, people suddenly start coming out of the woodwork. Some of them will be hearing about you for the first time (thanks to the expert marketing of your book), and others will finally start paying attention when they see or hear your name.
Your profile suddenly looks more impressive. Writing descriptions and bios for your online profiles is loads of fun, right? You know what you do and what you’re skilled at, but what do your dream clients want to know about you? Well, I can tell you one thing they want to know: That you’re a published author. Seriously, put yourself in their shoes for moment. Who are you going to buy from? The published author or…well, you know…the other guy?
Books provide a passive income source. After the writing is done, you’ve got a network of marketing resources available to you, so that you can make money from this book while you eat, sleep or suck down drinks on a beach somewhere. Now, I’m not implying that writing and marketing a book is easy. I am, however, attesting to the fact that you can reel in passive income long after the hard work’s done.
I could go on and on, but you’ve got to get to work. You have a book to write.
Just a few pieces of wisdom before I go:
Your intellectual property and unique experiences are commodities that deserve to be compensated. Treat them like the gems they are. Share them with pride and with care.
Don’t get too wrapped up in perfecting your writing, especially in the first draft. They make second, third and fourth drafts for that…and there are these nifty little gnomes that only come out at night. They’re called editors.
Research the market before you start writing. The worst case I’ve ever seen? A woman spent five years writing her life’s work, only to realize when she took it to an agent that she’d inadvertently copied the subject matter of another best-selling book. Ouch!
Write from a place of empathy and understanding for your reader, who is also your dream client. Give them your heart, your soul, your sweat…your commitment. Nothing bad can come from that.
And there you go: Why I think you should become a published author. You’re better than you think, and more capable than you’re capable of knowing.
Not sure where to start? Have you already written your book and it needs editing? Or do you want to become a published author without having to write a single word? I’ve got you. Email firstname.lastname@example.org and we’ll talk about your goals, and if a ghostwriter is right for you.
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